Based on the increasing dependence of national competitiveness on the overall appeal of being positioned as key cities within the global urban network, the clustering of creative industries, and creative communities, the department regards the development of creative cities and cultural industries as pivotal objectives.

Educational Goals

1. Cultivate individuals with a broad cultural perspective and critical cultural analysis skills.

2. Cultivate individuals with artistic sensibilities and the ability to manage and market creative industries.

3. Cultivate key players proficient in collaborative cooperation across interdisciplinary platforms within the cultural and creative industries.

The curriculum structure of the master's program in our department primarily covers three major dimensions: “Cultural Studies and Cultural Space Planning,” “Management and Marketing Studies,” and “Interdisciplinary Art and Media Design.” Both theoretical knowledge and practical skills are emphasized.

Educational Goals

1. Foster students with multifaceted creative potential, enabling them to actively address diverse demands for creative design and innovation.

2. Embrace a balance of theoretical and practical instruction, strengthening the localization and internationalization awareness that integrates technology and humanities.

3. Through collaborative efforts and integration among various departments, establish an integrated design concept for new-era cultural and creative talents.

The curriculum structure of the EMBA in our department primarily covers three major dimensions: cultural studies and cultural space planning, business management and marketing research, and interdisciplinary arts and media design.

Educational Goals

1. Cultivate graduate students with professional expertise in cultural creative design, management research, theoretical exploration, and practical applications.

2. Foster students' design capabilities in critical thinking, analysis, judgment, and creativity.

3. Embrace a balance of theoretical and practical instruction, strengthening the localization and internationalization awareness.

4. Through collaborative efforts and integration among various departments, establish an integrated design concept.